Google Analytics E-commerce transaction tracking

Implementation and configuration of Googe Analytics E-commerce transaction tracking

@arctichunter
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There are two main types of Google Analytics ecommerce implementation methods: Standard ecommerce and enhanced ecommerce.
Standard ecommerce reports in Google Analytics allow you to track transactions and analyze purchase activity on your site.

You can see product and transaction information, average order value, ecommerce conversion rate, time to purchase, and other data.

Scope:
- Domains: 1
- Google Tag Manager configuration
- Datalayer design for thank you page and checkout flow
- Javascript implementation & validation
- Tag and variable setup
- Google Analytics configuration
- Activation
- Validation
- Handover

Note: This is the implementation of standard ecommerce tracking - not “enhanced ecommerce tracking”, which covers many other functionalities and is therefore more complex to set up.

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