Facebook dynamic product ads (DPA) implementation

Implementation of Facebook dynamic product ads features for retargeting with products of the same or similar category

@arctichunter
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Delivery time: 15 days

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Facebook dynamic product ads implementation via Google Tag Manager. Show your your visitors related products from the same category. Target your campaign only to users that fulfilled a certain criteria, e.g. saw a product page, added a product to the cart or started the checkout process.

Differentiators:
- Page type
- Product ID
- Cart Value
- Product Currency
- Product Category
- Product Name
- Order ID

Scope:
- Domains: 1
- Implementation on:
- Product page
- Shopping cart page
- Checkout start
- Thank you page
- Custom events
- Add to cart
- Validation
- Handover

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