Facebook custom event tracking

Implementation of Facebook tracking for custom user interactions on your website.

@arctichunter
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Delivery time: 10 days

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Implementation of custom tracking events for Facebook tracking. Can be used for building custom audiences in Facebook. Implementation via tag management system (Google Tag Manager).

Example events:
- Looked at product
- Visited certain product category
- Stayed in product category for a certain amount of seconds
- Looked at product images
- Scrolled to bottom of article and stayed on it for min certain amount of seconds
- Has visited minimum number of pages in certain category
- Has searched for a certain word
- Has visited from a certain 3rd party campaign (requires campaign parameters)

Scope:
- Domains: 1
- Definition of tracking events
- Implementation via tag management system
- Validation
- Handover

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